Chiara Ferragni, the Italian fashion influencer behind The Blonde Salad blog, has been announced as beauty brand Lancôme's latest muse, and will help 'express the brand's diversity' through social media.

Ferragni commented 'I'm so excited with this unique collaboration with Lancôme. I have been a fan of the brand since I was a young girl in Cremona. The perfume, Trésor, has been the scent of my teenager years.... I am proud through my ventures and influence, Lancôme entrusted me with this role of muse'.