Nusret Gökçe, better known as internet sensation Salt Bae, has won over countless celebrity fans in addition to his 11 million Instagram followers with videos of his over-the-top food preparation techniques.

The Turkish chef turned internet meme won his nickname after posting a clip of himself dramatically sprinkling salt on a tomahawk steak at one of his Turkish steakhouses; the clip went viral and has been seen by over 16 million people around the world. Gökçe’s launch into social media has been followed up with worldwide culinary success – his Nusr-Et steakhouse chain’s first American outfit in New York has played host to David Beckham, Naomi Campbell, Drake, Leonardo DiCaprio and Puff Daddy, and his anticipated London restaurant opening this year is set to become one of the capital’s new celebrity hangouts.