US model Christy Turlington has been named the face of H&M's Conscious Exclusive collection, and co-stars in the collection's campaign with fellow models Aamito Lagum and Giedrė Dukauskaitė.
The ads, shot by Mikael Jansson, feature the personalities showcasing items made from sustainable materials, and Turlington commented 'I've learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant'.