Personalities including Robbie Williams, Jo Brand, Hugh Dennis, Vicky McClure and Peter Crouch have partnered with The Donna Louise Children's Hospice Trust to help launch the charity's #ONEINAMILLION fundraising appeal.

The campaign encourages supporters to make a 'pinky promise' to do a 'one in a million' thing this year to raise funds for the charity, and Liz Gratton, Director of Income Generation at The Donna Louise, commented 'The incredible generosity of our supporters amazes us every day.... And now, we need their support more than ever as we embark on our biggest ever year of fundraising'.