Aerosmith frontman Steven Tyler has teamed up with Kia Motors to star in its Super Bowl campaign, alongside semi-retired Brazilian driver Emerson Fittipaldi, promoting the car manufacturer's new 2018 Stinger model.
Saad Chehab, vice president of marketing communications at Kia Motors America, commented 'As one of the youngest mainstream car companies in the U.S., our youth - and the fearlessness that comes with it - is Kia's strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad'.