Houssein South, 18, started out as a Vine star, garnering a huge following and winning praise for his six second comedy videos.

His focus has since shifted to music, amassing millions of likes on Musical.ly and performing on behalf of the music sharing platform at several social media events, including Vidcon EU, VidCon and Playlist Live, as well as posting covers of popular tracks on YouTube. The singer/songwriter, known as ‘Cheeky Houssein’ on his many social media accounts, is expected to take the music industry by storm this year, with plans to release new, original material in 2018.