British model Jourdan Dunn stars with her young son Riley in Brandon Maxwell’s spring 2018 campaign.

The ad was shot in New York by Maxwell himself, who commented 'The bond between a mother and a son is one that I know well. I’ve often cited my close relationship with my own mother, the special adventures we had together, and the nights I spent watching her get dressed for formal events as sparking moments in my young imagination. In many ways, this is just as much the story of Jourdan and Riley as it is me and my own mother'.