British actor Alex Pettyfer, recognised for his roles in Magic Mike and I Am Number Four, has been unveiled as the new face of Diesel Parfums' signature fragrance, Only The Brave.

Guillaume de Lesquen, international general manager of Diesel fragrances, commented 'The Only the Brave hero is a charismatic leader who confidently moves forward in life with strong determination and will. Alex Pettyfer is the perfect embodiment of this new expression of bravery. Tomorrow belongs to the brave'.