Olympic gold medallist Michael Phelps has partnered with plant based drinks brand Silk to launch its new campaign, Progress is Perfection, which encourages people to make small changes towards maintaining a healthy and active lifestyle.

Carlos Veraza, President of Essential Dairy & Plant Based for DanoneWave, commented 'We see a lot of extremes around food and healthy living these days, but that's not real life for most people and Silk recognises that. The message of the Progress is Perfection campaign is if you're making choices that are just a little better, however you define "better", then that is perfection'.