American actress and model Margaret Qualley, recognised for playing Jill Garvey in the HBO series The Leftovers, has been unveiled as the new face of Kate Spade's Spring 2018 ad campaign, shot by Inez van Lamsweerde and Vinoodh Matadin.

Kristen Naiman, Kate Spade VP, commented 'This year in honour of our 25th anniversary, we are exploring celebrations and finding joy in milestones, both big and small. This campaign is about the moment of arrival and the ensuing delight of a surprise birthday party'.