Swalla hitmaker Jason Derulo has announced a collaboration with dance brand Zumba Fitness to promote his latest single, Tip Toe.
As part of the partnership, the choreography for the track will be taught to over 15 million people at Zumba classes across 200,000 locations, and Derulo commented 'Dance is central to everything I believe in, and Zumba is the brand that makes dancing accessible to everyone. Instructors all over the world have been so receptive to playing my music in their classes over the years, and so that inspired me to team up with the Zumba community to officially release Tip Toe'.