Reece King, 23, has amassed half a million followers on social media and bagged campaigns for brands including Superdry, River Island and Bershka.

Scouted on Instagram, Essex born King signed to SUPA Model Management in 2016 and has since collaborated with streetwear brand Deck on a sell-out clothing line and caused a stir wearing mesh tights for the cover of Coitus Magazine's ninth issue. With this season's fashion weeks just kicking off, the Instagram sensation turned model is set go from strength to strength this year.