Game of Thrones star Nikolaj Coster-Waldau has been unveiled as the new face of L'Oréal Men Expert, and will work with the brand on its upcoming partnership with the Movember charity.

The Danish actor took to Instagram to announce the news, posting 'Exciting news to start the year! I am proud to join the @lorealmen family and be spokesperson not just for their self-empowering products, but also for their commitment with The @Movember Foundation! Can't wait to tell you more about it… stay tuned!'.