American actor Rob Lowe has been announced as the spokesman for Atkins Nutritionals and will appear in a series of ad campaigns for the brand, promoting the benefits of a low carb lifestyle.

The Code Black star commented 'It all starts with how you feel on the inside, and when you feel good, you look good. Eating low carb has helped me feel and look my best. Life is too short to eat a bad protein bar, and Atkins has great tasting bars and shakes that satisfy my sweet tooth'.