British TV personality Katie Piper has collaborated with Pampers to back its latest campaign, #ThankYouMidwife, which aims to recognise and 'deliver a thank you' to the nation's midwives.

People are urged to share their thanks on social media, using the hashtag #ThankYouMidwife, and for every post Pampers will donate £1 to the Benevolent Fund of the Royal College of Midwives this festive season. Piper commented 'I'm so thankful for the amazing midwives helping me prepare for my second child (due this Christmas!).... I want to say thank you to them all as no question was ever too silly or request too much'.