American TV personality Lauren Conrad has partnered with Kellogg's to launch its new cereal café in New York, set to open on December 14.

Conrad has also created a number of 'cereal-inspired creations' for the menu, and commented 'I love spending time in the kitchen thinking of flavourful new ideas so people can enjoy food in new ways... It's been exciting to explore the unexpected fun [cereal] brings to the table - or in this case, the bowl'.