created his Mob Kitchen website with the intention of appealing to thrifty students with no cooking knowledge and an aim to show people a ‘happy, halfway point between clean-eating and junk’.

Drawing in 40,000 Instagram followers with his promise of feeding four people for under £10, the University of Edinburgh graduate’s easy to follow and professionally shot recipe videos have reached past his original student audience to the masses, with families on a budget and young professionals all sharing images of his ‘almost restaurant-standard food’ on social media. The videos have also caught the attention of major newspapers, with the Daily Mail, The London Evening Standard, The Sunday Times and Metro all featuring his recipes and his ethos on their online pages. A former Deliveroo delivery cyclist, untrained chef Lebus credits his father Matthew, who owns a restaurant in Oxford, as an inspiration for his recipes, including his date night dishes which have recently led him to collaborate with dating app Bumble.