Collaborations

Iain Stirling teams up with first direct


27 11 2017

Scottish comedian and the voice of Love Island Iain Stirling has teamed up with internet banking app first direct to front its new campaign, encouraging people to 'step outside of their comfort zones and try something new'.

The ad sees Stirling being convinced to undergo various beauty treatments by beauty journalist Alice Hart-Davis, and Joe Gordon, Head of first direct, commented 'first direct has always attracted free-thinking customers, living unscripted lives. We're here to help people release their ambitions and encourage them to be more adventurous - even if this is beauty treatments! We're not here to tell you about the destination we're here to help you take those first steps'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.