EE ambassador Kevin Bacon is joined by Stacey Solomon and Tony Blackburn in the network's new ads for the Apple Watch Series 3, promoting the product's in-built cellular functionality which is only available on EE.

Ed Sheeran has also lent his voice to the campaign, and is heard calling Bacon on his new Apple Watch in the ad, and Max Taylor, MD of Marketing at EE, commented 'The 4G functionality of the Apple Watch Series 3 is a real breakthrough. Only when connected on EE, and paired with an EE iPhone plan, can you leave your iPhone at home and use an Apple Watch Series 3 with 4G to stream music, use apps and stay connected'.