Formula 1 champion Sir Lewis Hamilton has been announced as PUMA's newest training ambassador, and stars in the athletics brand's 24/7 campaign.

Hamilton shared the news on Instagram, posting 'Training is one of the most important aspects of my life. Being amongst the world's fastest means I'm hustling 24/7, and I need gear that can keep up with me. Proud to announce I've joined the PUMA​ family as a training ambassador'.