Riverdale star Cole Sprouse stars in Converse's latest Forever Chuck campaign, marking the launch of the brand's new Instagram account, Converse_Style.

The actor and photographer announced the news on Instagram, posting 'I am the monster that lives inside your chucks. That giggling, slightly nasally voice you hear when you put them on... that's me, now you know. #foreverchuck #conversepartner @converse_style @converse @ryanmcginleystudios'.