British TV presenter Helen Skelton has joined forces with Sainbury's to support The Armed Forces' Help Us, Help Them campaign.

A 10p donation will be made to The Royal British Legion and Poppyscotland for every Proctor & Gamble product bought in Sainsbury's stores and online between October 11 and November 21, and Skelton commented 'The Armed Forces provide us with such a crucial service and give so much. This campaign is a great way to show our support and provide help where it’s needed the most.... As a mum, I know how important it is to feel supported and I hope that the UK’s shoppers get behind this wonderful partnership'.