Maroon 5 frontman Adam Levine has been announced as the face of YSL Beauty's Y male fragrance, and stars in the brand's digital campaigns.

Levine commented 'I'm psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery. As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being part of the story of Y is exciting to me - it is not the story of one man, but a whole creative generation. I'm excited to develop our relationship and see where it will lead'.