AIA life insurance ambassador David Beckham has announced the launch of the What's Your Why? campaign, which aims to highlight the benefits of a healthy lifestyle.

The former England captain is embarking on the AIA Healthy Living Tour this week, visiting Hong Kong, South Korea, Singapore and Malaysia, and commented 'I'm pleased to be part of the "What’s Your Why" campaign, which I hope will resonate with people looking to maintain a healthy lifestyle. I'm very fortunate in my life that my career has allowed me to maintain a good level of fitness. People have incredibly busy lives so hopefully there are simple ways that we can help families keep active and healthy'.