Happy hitmaker and G-Star RAW co-owner Pharrell Williams stars in the Dutch fashion brand's autumn/winter 2017 ads, modelling the Elwood jean alongside 'a diverse and dynamic collective of creatives' including Adwoa Aboah, Jean Campbell and Lennon Gallagher.

The campaign, shot by Collier Schorr, sees the stars talking about 'their view of the world they live in' while showcasing 'how they wear the iconic G-Star Elwood in their own unique way', and Williams commented 'For this campaign we specifically chose outspoken individuals with their own sense of style. The energy that happened when this talented group of people came together was beautiful, what set them apart actually brought them together'.