New Zealand-born choreographer, who has worked with Ariana Grande and Justin Bieber, Parris Goebel has teamed up with CBBC to direct and launch its new campaign Find Your Tribe, which showcases the children's TV channel's content and aims to demonstrate how it has something for every child.

BBC Creative's Julia Middleton commented 'Parris choreographed Justin Bieber's Sorry music video, which has over 2.5 billion hits and is the third most watched video on YouTube, so it was really exciting that she wanted to collaborate with us on her first directorial debut'.