Puerto Rican singer/songwriter Luis Fonsi has been announced as the face of The Puerto Rico Tourism Company's international campaign, starring his number one track Despacito, featuring Justin Bieber and Daddy Yankee.

The campaign, titled Despacito in Puerto Rico, aims to highlight that 'the longer you stay in Puerto Rico, the better it gets', by taking things 'despacito' (slow), and Fonsi commented 'Over the next year, I will be working on different efforts to shed light on the wonders of our beautiful island, promoting Puerto Rico and helping raise awareness of the island in every corner of the world. I'm proud to be an ambassador of my homeland'.