Model Bella Hadid has been unveiled as the new face of fashion brand Penshoppe, following in the footsteps of sister Gigi and fellow brand ambassadors Kaia Gerber, Cara Delevingne and Kendall Jenner.

The brand shared the news on Instagram, posting a campaign image with the caption 'Follow no crowd. Your time is NOW. NOW is the time for the newest member of #TeamPenshoppe! Say hello to BELLA HADID!'.