Shut Up hitmaker Stormzy and US model Hailey Baldwin star in adidas's new campaign, modelling the men's and women's collections respectively, to be sold exclusively at JD Sports.
The Croydon born grime artist shared the news on Instagram, posting a campaign image with the caption 'Excited to announce my campaign with @adidasuk & @jdofficial. Big things are coming, keep your eyes peeled…'.