British-American musician Slash has been announced as the first global ambassador for Gibson.

As part of his new role, the former Guns N' Roses guitarist is developing new products with three of Gibson's celebrated guitar brands, Gibson Custom, Gibson and Epiphone, and commented 'It's an honour to be Gibson's first global brand ambassador. I've been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I'm proud of the creative relationship we've developed over the years'.