Model and TV personality Jodie Kidd and British explorer Sir Sir Ranulph Fiennes have supported Marine Conservation Society's latest campaign, launching a 10 metre whale - made of single-use plastics recovered from UK oceans and plastic streams - at London’s Potters Field.

The plastic whale is embarking on a 15 day tour (ending August 30), visiting beach and city locations in England, Wales and Scotland in a bid to raise awareness of marine conservation and ocean health.