American comedian and TV personality Ellen DeGeneres has announced the launch of her debut baby lifestyle collection through her eponymous brand.

The line includes bibs, bedding, blankets, footwear and clothing, and is available to buy in store and online at buybuy BABY, and DeGeneres commented 'Babies love to be swaddled and should always be surrounded by love and kindness. I created my baby collection with that thought in mind. Each piece has a message of love and the line is filled with whimsical and fun pieces. I don't have a baby but I love to be swaddled and you will too!'.