British model and actress Lily Cole has teamed up with BRITA and Henry Holland to star in a new campaign, #SwapForGood, promoting House of Holland's new limited edition slogan t-shirts made from recycled plastic waste, which aims to bring attention to the 7.

7 billion water bottles that end up in seas and landfill every year. The t-shirts, emblazoned with the slogans Single Use Plastic Is Never Fantastic and Don't Be a Waster, will be sold on the fashion brand's website with profits going towards BRITA's partner charity, the Marine Conservation Society (MCS). Cole commented 'I have always been supportive of environmental causes, but since finding out that there will be more plastic in the ocean than fish in 2050, I knew it was time to take action'.