Celebrities including Rowan Atkinson, Gordon Ramsay, Rob Brydon, Sir Sir Ian McKellen and Thandie Newton star in British Airways's new pre-flight safety video, launching this September.

The new video aims to help customers absorb important safety messages, as well as raising funds for Flying Start, the airline's global charity partnership with Comic Relief. British Airways chairman and CEO Alex Cruz commented 'It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember'.