Swedish fashion brand H&M has teamed up with London based designer Erdem Moralioğlu to design a new collection, ERDEM x H&M, launching November.
Legendary Australian filmmaker Baz Luhrmann created the campaign video for the upcoming collection, and Moralioğlu commented 'I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It's also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time'.