Game of Thrones star Sophie Turner has been announced as global brand ambassador for Wella Professionals, and stars in the haircare brand's US summer campaign, promoting its EIMI styling line.

Turner commented 'I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices. Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen as well'.