American model Bella Hadid has been announced as the new face of French luxury beauty brand NARS, and stars in the campaign for its Powermatte Lip Pigment and Highlighting Bronzing collection.

The brand's founder and Creative Director François Nars commented 'The model brings the product to life and gives it an identity, so matching the right model with a product is very important. I love Bella. She has a very strong and powerful look that I think is very well suited to a bold product, like Powermatte'.