Breaking Bad star Aaron Paul has partnered with vitaminwater to star in the brand's new campaign video, encouraging people to 'drink outside the lines' this summer.
The ad sees Paul being 'inspired' to try a different workout after drinking vitaminwater at the gym, and Celina Li, the brand's Group Director commented 'From what’s inside the bottle to how we engage with our consumers, vitaminwater has always taken an unexpected and vibrant approach. We’ve brought that to life in our newest campaign and hope it inspires our consumers to have some fun during their everyday activities and do things a little differently… the vitaminwater way!'.