Collaborations

Edward Enninful directs Gap ad


06 06 2017

Newly appointed Editor-in-Chief of British Vogue Edward Enninful has made his directorial debut in collaboration with US clothing brand Gap, helping to launch the brand's Bridging the Gap campaign.

The all-star ad features Adwoa Aboah, Maria Borges, Christie Brinkley, Priyanka Chopra, Jonathan Groff, Wiz Khalifa, Fernanda Ly, Lineisy Montero, Jasmine Sanders, Yara Shahidi and Alek Wek, and Enninful commented 'I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirt that allows you to be yourself. Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths'.

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