The Late Late Show with James Corden has inked an exclusive partnership deal with Heineken, which includes the Dutch drinks brand becoming an official sponsor of the show's on-set bar.
To kick off the partnership, actor Benicio Del Toro appeared on the show last week, appearing alongside Corden in a parody of the brand's latest TV ad. Pattie Falch, Director of Sponsorship and Events at Heineken USA, commented 'We're always looking for unique ways, like our partnership with The Late Late Show with James Corden, to introduce new audiences to the world of Heineken. The Late Late Show is one of the most buzzed about in late night television, and we're excited to be right in the middle of the action with our Heineken bar'.