From Instagram weed merchandise queen to film star, New Yorker Bria Vinaite is set to cause a stir when she takes to the Croisette at the Cannes Film Festival this year.

The eye-catching Lithuanian-born 23 year old plays a struggling young mother in director Sean Baker's anticipated follow up to the award winning transgender comedy drama Tangerine. Vinaite was scouted for her role in The Florida Project, which also stars Willem Dafoe, via Instagram, where she's gained notoriety with her profitable marijuana merchandise. Commenting on his choice to pick Vinaite as one of his leads, filmmaker Baker said 'It was a gamble I’m very happy I took'.