American model Kaia Gerber, daughter of veteran supermodel Cindy Crawford, has been announced as the new face of Penshoppe's Denimlab line, joining the likes of Cara Delevingne, Kendall Jenner and Gigi Hadid as spokesmodels for the Philippines based fashion brand.

The 15 year old, signed to IMG Models, has already appeared in campaigns for Alexander Wang and Miu Miu, and is currently the face of Marc Jacobs Beauty 2017.