American actress Liv Tyler co-directs and stars in Gap's Mama Said campaign, which aims to embody the 'joys' and 'optimism' of motherhood.

The campaign video and images feature Tyler, alongside models Coco Rocha and Candice Swanepoel, and actress Jurnee Smollett-Bell posing with their young children. The Leftovers star commented 'I often think of the things my grandmother and my mother have been telling me my whole life. Remembering what your "mama said" as a child and growing up is very important. I often try to think of things that I can say to my children in a way that they can hear me the same way I heard my mom'.