Gwyneth Paltrow's lifestyle brand goop is partnering with Condé Nast to create a 'multi-platform content experience', including a quarterly print issue also titled goop, launching September this year.
The collaboration will focus on the theme of wellness, featuring original content mainly produced by goop, with visuals and images from Condé Nast. Dame Dame Anna Wintour, Condé Nast Artistic Director and Editor-in-Chief of Vogue, commented 'I’ve long known Gwyneth to have wonderful taste and vision - but with goop she has built something remarkable, a thoroughly modern take on how we live today.... Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team'.