Collaborations

Michaela DePrince stars in Jockey International campaign


27 04 2017

Lingerie and sleepwear brand Jockey International has announced the latest addition to its Show 'Em What's Underneath, Show 'Em Your Jockey campaign, starring war orphan turned ballerina The Estate Of Michaela DePrince.

The campaign aims to honour 'everyday heroes' who embody the spirit, values and characteristics of the brand, and urges people to share images of their heroes on social media, using the hashtag #ShowEmYourHero. DePrince commented 'I was drawn to Jockey and its #ShowEm campaign because it is authentic and inspiring. The campaign gives me an opportunity to reach more people with my story and inspire others to feel confident and comfortable with who they are, inside and out, and provide hope'.

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