British rapper Tinie Tempah has been announced as a global brand ambassador for audio brand JBL, and joins the roster alongside artists including Demi Lovato and DNCE, as well as producer Quincy Jones, NBA All-Star Stephen Curry, and football star Jerome Boateng.

The Girls Like hitmaker commented 'My approach to music has always come from what I know and therefore I'm a great believer that you’re the sum of your experiences. I'm really happy to be a JBL ambassador as, for me, the brand is all about creating new music experiences - whether that's an exciting live event or just listening to music at home'.