American actress Kristen Bell has teamed up with Fossil to launch its new collection of Hybrid Smartwatches, and stars in the brand's Fossil Firsts campaign alongside actor and musician Leslie Odom Jr, Black-ish star Yara Shahidi, and singer Austin Mahone, who each 'tell intimate stories' of personal and professional milestones shared with their first Fossil watch.

Fossil Chief Creative Officer Jill Elliott commented 'Your first watch was likely a Fossil watch, but as customer behaviours and preferences have evolved, so have we. Our ability to merge fashion and design with emerging technologies makes us the perfect choice to be our customer's first smartwatch'.