VisitBritain has teamed up with American Airlines and British Airways to launch its British Famous campaign, starring actress and comedian Diane Morgan, which aims to inspire more Americans to book a trip to the UK.

The campaign features a series of four videos in which Morgan tries to 'make it' in the US by transforming into a 'self-help guru, an action star, hipster foodie, and a rock star', while also promoting the benefits of visiting the UK, and she commented 'It was a lot of fun to be part of a project like this. I feel like it was a good chance to showcase the lighter side of Great Britain and highlight the quirkiness of my homeland in an enjoyable way. I also hope it encourages more Americans to visit us on this side of the pond'.