American TV personality Paris Hilton has been announced as the new ambassador for SodaStream, and stars in the brand's latest campaign.

To kick off the partnership, the brand launched a prank campaign video for April Fool's Day, in which the House of Wax star was seen promoting SodaStream's fake 'NanoDrop' technology as a way to combat excess plastic waste. The brand then released a follow-up video to promote using a SodaStream, rather than buying bottled drinks, as a real way to 'achieve healthy hydration without harmful plastic bottle pollution', and Hilton commented 'I loved working on this campaign as it delivers a really important message in a funny way that empowers everyone to make better choices and promotes a healthier and sustainable way of life'.