Grammy nominated American singer Aloe Blacc has partnered with Kenneth Cole Fragrances to launch the Find Your Bold talent search, inspired by the brand's latest fragrance, Black Bold.

The I Need a Dollar hitmaker will help Kenneth Cole discover emerging musicians, who'll be in with a chance of collaborating with Blacc on an original track, and he commented 'The tradition of crafting a song is sacred because music is a powerful tool that reflects and shapes culture. It's an honour to be able to share my art with the world and also a huge responsibility.... I have a duty to transfer the knowledge so that new artists have a foundation and perspective from which to move forward and create'.